Making the miles go further with our new AIR MILES® Indicator

Air Miles

Enhanced Star

We’ve launched our latest Broker Tools enhancement – AIR MILES® Indicator. This new tool offers you the ability to quickly determine which of your clients are earning AIR MILES, ensuring greater client retention.

Going to distance for your clients helps your business differentiate itself from the competition, and helping them make sure of our AIR MILES® is an added bonus we know you'll appreciate.

AIR MILES® – for your clients’ advantage
More than 10 million Canadians – that’s an astounding 70% of Canadian households – have an AIR MILES Collector card. As Canada’s premier loyalty program, AIR MILES is a proven tool to aid you with both new business and policy retention. With the benefit of a loyalty program, your clients are five times more likely to feel valued and seven times more likely to stay.

That’s why we use AIR MILES to reward our policyholders on all home and auto insurance products, as well as some small to medium commercial insurance policies. AIR MILES rewards apply to both new policy and renewal premiums, and your clients can earn one AIR MILES reward mile for every $20 they spend with us.

Our new AIR MILES® Indicator – for your business advantage

Our new AIR MILES Indicator will allow you to see whether your client is taking advantage of the rewards they could be earning with us.

If their policy is registered for AIR MILES, you’ll be able to remind them of this at renewal when you’re discussing the policy features and benefits.

If your client’s policy is not yet registered for AIR MILES, you’ll be able to encourage them to enrol, offering assistance and adding value to the service you offer to them.

Where you can find AIR MILES® Indicator

You can find our new AIR MILES Indicator on BRAVO and in WebBusiness.

On the Inquiry tool in BRAVO, you’ll find the AIR MILES Indicator under the Client tab, marked with a ‘YES’ if the policy is registered, and otherwise left blank. This information is updated on a monthly basis.

In WebBusiness, you’ll find the indicator on the General Information tab, showing either a ‘Y’ or ‘N’, depending on whether or not the policy is registered. This information is updated in real time.

You can find out more about our AIR MILES rewards and how to register your clients.


®™ Trademarks of AIR MILES International Trading B.V. used under license by LoyaltyOne, Co. and Roins Financial Services Limited. AIR MILES® offer not available in Manitoba or Saskatchewan. Collectors can earn 1 AIR MILES reward mile for every $20 in premium (including taxes) (Commercial Insurance policies are limited to a maximum of 15 reward miles a month). All AIR MILES offers are subject to the Terms and Conditions of RSA, and may be changed or withdrawn without notice. For full details, please see Terms and Conditions available at