Broker Advantage

At RSA, we’re building a best-in-class insurer — working daily to be stronger, smarter and faster — so that we can be our brokers’ market of choice.

The RSA Advantage is the backbone of what drives our business and helps us deliver an exceptional client and broker experience. Our broker partners choose RSA because we deliver on five key promises that drive our business forward. Our broker proposition is who we are.

Extensive History

With a 300-year heritage, RSA is one of the world’s leading multinational insurance groups and has been operating in Canada since 1845. We’re established and we aren’t going anywhere. Centuries of business continuity means you can trust our capacity in managing big change. Our strong financial position is affirmed by our A (Stable) Standard & Poor’s rating.

Strong Footprint

Across Canada, we have a strong presence in our key regions and our local regional offices focus on supporting the brokers we serve. We believe in the power of the Canadian broker channel. This footprint is underpinned by our deep technical expertise and global network, which is able to write business in nearly 140 countries. 

Broker Partnership

At RSA we actively listen to brokers and constantly integrate their feedback into our plans. Together with our broker partners, we develop tailored products to meet the evolving needs of their clients. We do not create a one-size-fits-all approach; rather, we tailor our products and claims service with a flexibility to meet broker and client distinctive needs.  

Broker Education

Broker partnership is of the upmost importance to RSA and for that reason we invest in education and training. We offer an innovative broker education program including our flagship Making Partner program, up-to-the-minute industry information and resources through our broker communications such as Broker eNews and LinkedIn, and practical workshops and training sessions.

Broker Financing

We’re committed to helping our broker partners grow their business. Financing and the expertise of our mergers and acquisitions team is available to help brokers fund an acquisition or to help with shareholder perpetuation. 

Watch The RSA Advantage in action.

®Hassle-Free Claims and related words and logos are trademarks and the property of RSA Insurance Group plc, licensed for use by Royal & Sun Alliance Insurance Company of Canada. 

Global Capabilities

Offer your clients tailored multinational insurance solutions.

RSA Advantage

What we're doing to be your market of choice


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